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Why More Brands Are Making the Move to Branded Packaging
Why Brands Are Making the Move to Branded Packaging
In the past, packaging was often seen as just a box, just a way to get a product from A to B. In 2025 – that has changed.
Every day, more brands are now turning their packaging into a key part of their marketing strategy. With the rise of new printing techniques, branded packaging is no longer just for big names with million pound budgets, there’s now a branded packaging solution for brands of all sizes.
So why the shift? It comes down to more than just making things look nice. Here are the main reasons we see brands making the move.
Continuing your Brand Voice
You’ve worked hard to get your brand seen.
You created your brand guidelines, and even got the sales team on board with the brand voice.Â
You’ve put so much work in to your branding, so why stop at the checkout page?Â
Your brand voice should not stop at your website or adverts. It should carry through every touchpoint with your customer, including your packaging.
Branded packaging lets you:
Keep the same style and tone from first click to final delivery.
Remind customers who you are and what you stand for.
Build trust by showing attention to detail.
It is all about being consistent. When the box, tape, or tissue paper matches your brand look and feel, the customer experience feels seamless.
Capitalising on the Unboxing Experience
Unboxing has become an event in itself. People share their unboxing experiences online, especially on social media. That means your packaging could be seen by far more people than just the buyer.
Branded packaging can:
Make the moment of opening a delivery more exciting.
Encourage customers to take photos or videos and share them.
Turn a one-time purchase into free promotion.
A plain brown box is functional. But a box that looks and feels special is memorable. And in a world where content is king, that matters.
Standing Out from the Crowd
With so many products available, first impressions count. Your packaging is one of the first things a customer will physically interact with.
Custom designs help you:
Get noticed in a stack of parcels.
Show that you care about presentation.
Make your brand easier to recognise in future.
When your packaging stands out, it tells the customer that you put thought into every part of their order. That care can set you apart from competitors.
Sharing Sustainable Messages
Sustainability is no longer a niche interest. Many customers actively look for eco-friendly brands. Your packaging is a chance to show your values.
With branded packaging, you can:
Print messages about your eco-friendly materials.
Explain how to recycle or reuse the packaging.
Share your commitment to reducing waste.
When you highlight these choices, you give customers a reason to feel good about buying from you. It is proof that you are not just talking about sustainability, you are acting on it.
Setting Customer Expectations
Good packaging can tell a customer what to expect from your product and your service. It helps set the tone before they even open the box.
It can:
Show that the product inside is high quality.
Prepare them for the style and personality of your brand.
Make them excited to explore what is inside.
When the outside reflects the care you put into the product, it builds confidence in your brand.
Switching to branded packaging is not just a design choice. It is a business decision. It can help strengthen your brand, create better customer experiences, and even improve your marketing reach without extra advertising spend.
Whether you are a start-up or an established name, branded packaging is worth the investment. It turns an everyday part of your operations into a powerful brand tool.
At Springpack, we help businesses design packaging that is practical, protective, and perfectly in line with their brand. Because a box is never just a box. It is your brand’s first handshake with your customer. And we think that handshake should be a good one.
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Author: Alice Jeavons
Springpack is a UK packaging company delivering sustainable solutions that empower customers. We prioritise exceptional service, building strong relationships and developing innovative packaging solutions tailored to unique needs. Sustainability drives us, from eco-friendly materials to reusable practices minimising waste and emissions. As a family-run business, we’ve grown from humble beginnings to industry forerunners. Our passion lies in making a positive impact in our community and the lives of customers, employees, and stakeholders through outstanding service that exceeds expectations.